07880 712251 paul@pd-digital.co.uk

Privacy Policy

PD-Digital Solutions  Ltd is an independent registered Company. We collect some information defined as Personal Data, which means it can be used to identify you, although we don’t consider any of the data we hold to be deemed sensitive. We want to be as transparent as possible about how and why we use information about you so that you can be confident that we make it our priority to protect your privacy. This privacy policy outlines the information that PD Digital Solutions collect when you use our services, buy products from us, contact us and get contacted by us, how we use it, store it, or in some cases share it. In this policy, we describe to you how we manage this information in accordance with the General Data Protection Regulation (GDPR) 2016 and the UK Data Protection Bill 2017 so that we are compliant with these regulations. It also provides extra details to accompany specific statements about privacy that you may see when you use our website (such as cookies) or with other online presence (such as Facebook or Twitter). In respect of cookies, the policy includes information about the type of cookies that we use and how you may disable those cookies.

PD-Digital is the data controller of any information that we collect from you. If another party has access to your data, we will tell you if they are acting as a data controller or a data processor, who they are, what they are doing with your data and why we need to provide them with the information. If you have any questions that are not adequately answered by this policy, please ask us anything you would like clarified and our Data Protection representative; Paul Davies will help you.

1. What personal information do we collect and when do we collect it?

For us to give you the services and treatment you have asked for, we need to collect the following information directly from you:

  • Your name and contact details including a postal address, telephone number(s) and electronic contact such as email address. We may also communicate via text or Whatsapp.
  • Your login details to advertising platforms such as Google Ads, Bing Advertising, Facebook Ads, LinkedIn Advertising and Twitter Ads. Other online properties such as, but not limited to, Your website CMS, Google Apps, Google Business Places, Analytics and Search Console.
  • Your payment card details (At time of entering onto your advertising platforms, e.g. Google Ads). We do not keep record of you payment information.
  • Details about how you access our website such as the IP address, the browser you use, and which pages you access.

On our website, we use cookies to gather information about visitors which we use only to enhance your online experience. We do not identify you or any other individuals from this information (see section below for more information on how we use cookies). Similarly, we log the IP address of any user visiting the website; again, this is not used to develop a personal profile of you, it is used to ensure our website is providing useful and relevant information to anyone who uses it.

2. Why do we need to collect your personal data?

We need to collect information about you so that we can:

  • Know who you are so we can contact you personally and communicate with you. This could be to inform you about things including but not limited to: advertising campaign setup, ongoing campaign management, campaign reporting.
  • Communicate with your chosen advertising platform suppliers, e.g. Google.
  • Communicate with your 3rd Party Service providers, e.g. Website developers.
  • To receive payment, or raise invoices against the appropriate entity, for the services and goods provided.
  • Learn about your experience with us and get feedback to enable us to know that we are maintaining our legal obligation of high standards of service, to continually improve our service to you, and help others to find and use our services when they think it will be helpful to them.
  • Help you become aware of any new services, offers or changes to the company may benefit you now and in the future.

3. How do we use the information that we collect?

We use the data we collect from you in the following ways:

  • We communicate with you so that we can inform you about the performance of the campaigns we setup and/or manage for you.
  • We deliver the correct services and/or products for your specific needs
  • We create your invoice using our accounting package.
  • We store your information for the next time you need our service.
  • We optimise our website so that users can find the information they need.

4. What is the legal basis for us to collect and use your data?

The fundamental reason we provide the Marketing Consultancy services we do at PD Digital Solutions Ltd, is to advise on the most preferable form of digital advertising for your businesses requirement, setup campaigns and manage and report on the performance of those campaigns.

We may contact you from time to time to contact you with any updates that are happening at the Company, offers or new services provided, new information learned about relevant digital marketing techniques and opportunities, which we think will likely be of interest to you.

5. Where do we keep your information?

We keep your information in the stores described below. Please note that we do not store your payment card details in any of our systems; these are passed straight through to the advertising platform providers and our payment processor.

  • On our Company computers. We use personal computers located in our business premises. The computers are password protected. They have up to date and automatically updating McAfee security, malware and ransomware protection in place.
  • In Smartphones and Tablets (e.g. Samsung Galaxy and Apple, iPad) and Microsoft Onedrive and Dropbox Cloud based storage, which are passcode or password protected and can be remotely wiped in event of loss. These companies have provided a statement that they are compliant with GDPR regulations as a processor. They have their servers located in the USA and the UK and data is transferred out of the EU and stored in encrypted form as per GDPR compliance.

6. Who do we share your information with?

  • We will always ask your permission to share your information with third parties.
  • Your information is shared with our trusted data processors, who store and provide us with services and software application solutions that allow us to process (use or store) your information as already detailed in this Notice. They have been selected because they have committed to transferring, using and storing your information responsibly, only for the purposes needed, securely and in full compliance of the GDPR 2016.

A list of the data processors we are using, and trust are:

  • Google Ads, Bing and Facebook Advertising platform – they store the data we collect such as Keywords and Adverts (Text, Image and Video), Products Feeds and information on pricing and promotions, as well as your preferred payment details.
  • Gough Accountancy – They access the Kashflow Accountancy Software for Book keeping and creating Year end reports for the purpose of the legal obligations set out by the HMRC. Even though the personal data is potentially available to be seen, the purpose of accessing Kashflow is for financial account purposes only, profit and loss statements, and determining what tax needs to be paid by the company. Gough Accountancy do not look at your personal data.
  • Onedrive and Dropbox – used to backup all the company data, which includes the data we hold on you.
  • Santander Business is the bank which processes payments which you may make online.

…. all of these processors are duty bound to protect your information, and are compliant with the GDPR, which means they are responsible and secure in handling your information.

7. How long do we keep your information?

  • Upon receipt of our services, we keep your data indefinitely, if we do not receive a request for your data to be removed, which in this instance can be done at any time.
  • Any information you give us when making an enquiry, if you do not continue on to become a client, will be kept for a minimum 6 months and then indefinitely, if we do not receive a request for your data to be removed, which in this instance can be done at any time.

8. It is my information, what are my rights?

At any point while PD Digital Solutions Ltd is in possession of or processing your personal data, you have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply you have a right to restrict the processing (use) of your data.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right not to be subject to the legal effects of automated processing or profiling.

In the event that PD Digital Solutions Ltd refuses your request under rights of access, we will provide you with a reason as to why, which you have the right to legally challenge.

9. How can I find out what information you hold on me?

You can submit a Subject Access Request. You can ask to see your information verbally by telling any of our staff that you would like to do so, or you can email us. All requests should be made to paul@pd-digital.co.uk or writing to us at the address further below.

PD Digital Solutions Ltd will accept the following forms of ID when information on your personal data is requested: a copy of your national ID card, driving license, passport, birth certificate and a utility bill not older than three months. A minimum of one piece of photographic ID listed above and a supporting document is required. If PD Digital Solutions Ltd is dissatisfied with the quality, further information may be sought before personal data can be released.

No fee will be charged, unless the request is excessive as per the terms of the GDPR 2016.

9. What if my information is incorrect?

Please notify us as soon as possible. We may require additional verification that you are who you say you are to process this request. If you wish to have your information corrected, we have a form you can fill in. Please contact us by phone or email and we can arrange to get the information altered for you.

10. How can I have my information removed?

If you want to have your data removed contact us to advise us which data in particular you would like removed, for example the login details to an platform or website or your whole episode of service with our company.  You will be required to fill out a form detailing which data you would like removed. Please contact us by phone or email and we can arrange to get the form to you.
We may require additional verification that you are who you say you are to process this request and we will need to determine if we need to keep the data for any reason.

If the data can legally be removed, and it is within reasonable expectations, we will remove it without delay and inform you when it is completed.

11. Will we send emails and text messages to you?

As part of providing our best service to you, we will contact you by email or text. We will send details of your campaign performance and respond to your enquiries, we will often do this via email and/or text. We will also send you reports on your campaign performance  and invoices, want to get feedback on your experience, and from time to time we may send you information on what new advertising features or services we think may benefit you, and any offers we think you will be interested in and benefit from.

12. How do I opt out of receiving emails and/or text messages?

We will be using email or text to contact you about a number of different purposes, such as those already mentioned in section 10. You have the right to ask us to stop contacting you by email or text for any reason, and we will obey your request as quickly as possible. We do not use your contact details to send out regular marketing information.

13. Cookies on our website.

PD Digital Solutions Ltd’s website uses cookies, which is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. WordPress.org uses cookies to help PD Digital Solutions Ltd identify and track visitors and their website access preferences. If you do not wish to have cookies placed on your computers, you can set your browsers to refuse cookies before using PD Digital Solutions Ltd’s website. This may improve privacy and security, but it will generally mean that certain personalised services cannot be provided, and it may prevent you from using the website’s full features.

14. Complaints

In the event that you wish to make a compliant about how your personal data is being processed by PD Digital Solutions Ltd, you have the right to complain to Paul Davies, Managing Director at paul@pd-digital.co.uk or by phone or request a meeting in person. If you do not get a response within 30 days you can complain to the Data Protection Regulator.

The details for each of these contacts are:

PD Digital Solutions Ltd
For the attention of the Managing Director
2 Cranmere Drive, Sale, Cheshire, M33 4LB
Telephone 07880 712251 or email paul@pd-digital.co.uk

Data Protection Regulator
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone 0303 123 1113 or visit: https://ico.org.uk/for-the-public/raising-concerns/

Updated 18th March 2021

P Davies